Luci Restaurant
Hilton Lt Queen St, Melbourne
“The Hilton's dapper Italian-inspired restaurant boasts glamorous old-world interiors, and menus that fuse the classic and contemporary.”
Read full article — Concrete Playground
2 hats in 1 pandemic
As the dance of the dining room plays out beneath majestic marble columns, Luci's diners come together over a common love for one of life's most simple and enduring pleasures – to feast with great company.
Luci celebrates Melbourne’s history of Italian immigrants and its evolution into a cosmopolitan culinary city. As part of the brand rollout, The Eatery created a series of custom illustrations, representing the many faces of Melbourne’s rich and diverse culture.
Our Services
Project Creative Direction
Name Development ‘Luci’
Strategic Development
Brand Identity
Print Collateral
Social Media Assets
Uniforms
Signage
Photography
PR Collaboration
Operational Services
Food & Beverage Concept
Bar Design
Credits & Collaborators
Architecture by Bates Smart
Photography by Kristoffer Paulsen
Additional photos from @lucimelbourne