The Douglas Club
Hilton Lt Queen St, Melbourne, VIC
“A bar where well-loved cocktails done exceptionally well receive contemporary twists – from Manhattans to Bellinis – The Douglas Club draws in discerning drinkers with its relaxed air.”
Read full article — Vogue Magazine
Arrive at a bygone epoch where the glasses are joined in cheer, a low hum of gentle music sets the pace and art deco features invite you to settle in and sip signature cocktails expertly concocted in The Douglas Club’s heritage setting.
Conjuring images of Golden Age travellers stepping off a silver Douglas DC-3 aircraft and sauntering into a lively bar, The Douglas recreates the spirit of a 1930s cocktail lounge for a new age.
Named after the glamorous silver Douglas DC3 aeroplane, our branding strategy for The Douglas Club embraced the 1930s and all the glamour that came with it. Evoking images of luxury travel, jazz trios, smokey clubs, hefty cocktails and fabulous feather boas, The Douglas Club is an intimate bar that embraces the mystical, yet highly scientific, art of cocktail making.
Our Services
Project Creative Direction
Name Development
Strategic Development
Brand Identity
Print Collateral
Social Media Assets
Uniforms
Signage
Photography
PR Collaboration
Operational Services
Food & Beverage Concept
Bar Design
Credits & Collaborators
Architecture by Bates Smart
Photography by Kristoffer Paulsen
Additional photos from @thedouglasclub